Visual Identity

The Diocese of Toronto’s logo (right) is the single most important element of the Diocese’s visual identity program. Parishes are encouraged to incorporate the logo on their communication materials. You may choose to use the logo for your own visual identity, or you may decide to use it along with an existing logo.

The shield is the historic heraldic connection; the crosier and key are emblems of ecclesiastical authority; the dove represents the Holy Ghost, messenger of peace and deliverance; and the flames indicate the presence of God, prophetic vision, and mission.

The Diocese’s Visual Identity Standards Manual gives clear guidelines for use of the Diocese’s logo. Below are the electronic files of the logo and tagline in various formats. (You will probably be unable to open the eps files. These are used by graphic designers, who have the necessary software.)

The Diocese has also created a Video Opener to be used at the beginning or end of all videos produced by the Diocesan Centre or the area bishops’ offices. A higher resolution of the video opener is also available.

For more information about the use of the video opener, the logo or the visual identity standards, please contact Canon Stuart Mann, Director of Communications, 416-363-6021 ext. 247 (1-800-668-8932).