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Visual Identity

The Diocese of Toronto’s logo is the most important element of our visual identity, and your parish can incorporate it on your communication materials. You can choose to use the logo as your own visual identity, or you may decide to use it along with a logo of your own.

The shield is the historic heraldic connection; the crosier and key are emblems of ecclesiastical authority; the dove represents the Holy Ghost, messenger of peace and deliverance; and the flames indicate the presence of God, prophetic vision and mission.

The Visual Identity Standards Manual gives clear guidelines for how to use the logo.

Logo files

Below are the electronic files of the logo and tagline in various formats. (You probably won’t be able to open the eps files. These are used by graphic designers, who have the necessary software.)

Diocesan
logos

Parish
taglines

Video opener

The Diocese also has a video opener for use at the beginning or end of all videos produced by the Diocesan Centre or the area bishops’ offices. A higher resolution version is also available.

For more information about the video opener, the logo or the visual identity standards, contact Canon Stuart Mann, Director of Communications, at 416-363-6021, ext. 247 (1-800-668-8932).

Coat of arms

The arms of the Diocese of Toronto were granted by Heralds College, London, England — the only authority in England for giving a grant of Arms — when the Diocese was founded in August 1839. The official description is:

“Azure (blue) with a crosier in bend dexter surmounted by a key in bend sinister or (gold), between an Imperial crown in chief. Two open books in fess proper and a dove in base argent (silver), holding in the beak an olive branch vert (green).”

The crosier and key are emblems of ecclesiastical authority. The two books represent the Bible and the Prayer Book. The crown shows the connection of the Mother Church of England to the State. The dove is the symbol of the Holy Ghost, and the olive branch a messenger of peace or deliverance in allusion to the dove sent to Noah, Genesis 8:8-12.

The coat of arms is used only for certain matters at the discretion of the bishops and isn’t meant to replace the diocesan logo.